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24 CTU: The Energy Drink

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24 CTU: The Energy Drink was a 24 themed drink that was released in Tesco shops in the United Kingdom in late 2007. The drink came in regular and diet version in a 440ml can. As a point of difference from other energy drinks, the drink was developed with a unique citrus taste.

Carl Lumbard, MD at Fox Licensing and Merchandising Europe said

It is always a priority for us to match our properties carefully with products that complement the nature of the brand. Here we see the all-action, intense nature of the 24 series matched with an energy inducing stimulation drink. It was important for is to find the best possible partner and as a leader in the own-label soft drinks market with strong distribution across Europe, Cott was an obvious choice for us.

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